CONTENT
COMPLETE CONTENT & KEY TERMINOLOGY
Chapters 7–10 revision guide for the MR5 assessment. Tap a tile to open it — everything you must know, organised chapter by chapter.
Start here
Assessment format, the universal answer method and the command words that decide your marks.
MR5Assessment format & how to use this guideSimilar to Sections A and B of the final examination.
The confirmed MR5 demarcation states that the assessment is similar to Sections A and B of the final examination. Prepare for terminology, short objective questions, matching/classification, scenario application, calculations and structured responses.
- Round 1 — Learn the key terminology in each chapter.
- Round 2 — Close the guide and reconstruct the study cues from memory.
- Round 3 — Practise application: identify the concept, use evidence from the scenario, then explain the link.
- Round 4 — For Finance, write the formula before substituting numbers and interpret the answer.
Source & accuracy
Built from the confirmed MR5 demarcation and the verified Chapters 7–10 Master V2. Study mnemonics are memory aids, not official examination wording.
RAGMR5 scope at a glanceR = cannot explain yet · A = partly confident · G = can explain and apply.
| Chapter | Topic | What you must know |
|---|---|---|
| 7 | Professionalism & Ethics | Ethics vs professionalism; PCUN ethical theories; professional behaviour; codes; unethical practices; corporate governance; Batho Pele. |
| 8 | Teamwork & Conflict | Synergy; team stages; Belbin roles; team dynamics; conflict causes/effects/approaches; stress, crisis and change management. |
| 9 | Public Relations | Purpose of PR; stakeholders and expectations; internal marketing; methods/media; RACE; PR vs marketing; integrated communication; ethics/CSR. |
| 10 | Finance Function | Financial statements; cash flow/profit; costs/revenue/profit; break-even; feasibility; investments; insurance; working/fixed capital and finance terms. |
I-E-EUniversal exam-answer methodI–E–E for scenarios; formula → substitution → answer → interpretation.
I–E–E for scenarios
Identify the concept → use Evidence from the case → Explain why the evidence fits the concept or what effect it has.
Calculations
Formula → substitution → answer → correct unit/rands → interpretation if the question asks what the result means.
?Command wordsWhat the marker expects for each instruction word.
| Command word | What the marker expects |
|---|---|
| Name / List | Give the required fact(s). Do not add a discussion unless asked. |
| Define | Give the precise meaning of the term. |
| Identify | Recognise the correct concept, usually from a scenario. |
| Distinguish | Show a clear difference between two concepts. |
| Explain | State the point and make its meaning/effect clear. |
| Discuss / Elaborate | Give several developed points with implications or examples. |
| Apply / Interpret | Use details from the scenario/result; theory alone is not enough. |
| Calculate | Show formula, substitution, working, answer and units; interpret if asked. |
| Justify | Give a reason that directly supports your choice using theory and/or scenario evidence. |
Chapter 7 · Professionalism & Ethics
Distinguish concepts, apply ethical theories, judge conduct, explain consequences and governance.
7.0Key terminologyMission, vision, ethics, professionalism, codes, governance, whistleblowing.
| Term | Meaning |
|---|---|
| Mission | Why the business exists. |
| Objectives | What the business plans to achieve. |
| Vision | What the business wants to become. |
| Values | Core beliefs that guide decisions and behaviour. |
| Acceptable conduct | Behaviour accepted by the business and by society. |
| Effective business practice | Achieving intended results while using resources responsibly and consistently. |
| Ethics | Standards used to judge what is right, fair and responsible. |
| Professionalism | The competence, respect and accountability expected in a workplace. |
| Professional behaviour | Observable actions through which professionalism is demonstrated. |
| Code of ethics | Broad values and principles used to guide judgement and decisions. |
| Code of conduct | Specific rules describing required and prohibited behaviour. |
| Corporate governance | The system by which a business is directed, controlled and held accountable. |
| Conflict of interest | A personal interest that may interfere with impartial business decisions. |
| Insider trading | Trading securities using material confidential information not available to the public. |
| Whistleblowing | Reporting suspected wrongdoing through an appropriate channel. |
7.1Ethics, professionalism and ethical behaviourThree different words — never use them as synonyms.
Ethics asks what is right; professionalism sets the accepted workplace standard; professional behaviour is what the person actually does.
PCUNEthical theories required for MR5Principle · Consequence · Utilitarian · Narrative (+ VD extension).
| Theory | Meaning | Scenario clue |
|---|---|---|
| P — Principle-based | Judge conduct against common values, rules, duties or principles. | RULE / DUTY / STANDARD |
| C — Consequence-based | Judge conduct mainly by the likely or actual result or effect. | RESULT / HARM / BENEFIT |
| U — Utilitarian | Choose the action that creates the greatest overall benefit for the greatest number while considering harm. | MAJORITY / GREATEST NET GOOD |
| N — Narrative | Use stories, examples, lived experience and context to guide moral judgement. | STORY / EXPERIENCE / CONTEXT |
How to answer an ethical-theory scenario
Name the theory + refer to the exact evidence + explain why that evidence fits the theory. Do not merely repeat the definition.
Textbook extension — VD
Virtue-based ethics focuses on the character and qualities of a good person (honesty, courage, compassion). Deontology focuses on duties and obligations to others or society. Lower MR5 priority than PCUN, but retained from the textbook.
7.3Professional behaviour — KSG / RAAP / LGPThe observable habits that build trust and reputation.
| Study cue | What it represents |
|---|---|
| KSG | Knowledge & skills — keep them current; Share knowledge; Good judgement. |
| RAAP | Reliable; Accountable; appropriate Appearance; Punctual. |
| LGP | Use appropriate Language; avoid Gossip/humiliation; keep Personal matters from consuming company time or harming productivity. |
Why it matters: professional behaviour builds trust and reputation, improves service and relationships, supports productivity and accountability, and reduces complaints, conflict, misconduct and reputational risk.
8Batho Pele principlesTextbook / class-focus extension — the eight service principles.
| Principle | Application |
|---|---|
| Consultation | Find out what citizens need and expect. |
| Service standards | State, publish and monitor standards of service. |
| Access | Increase equitable access to public services. |
| Courtesy | Treat citizens with consideration and respect. |
| Information | Provide relevant, accurate and understandable information. |
| Openness & transparency | Explain how departments operate, make decisions and use resources. |
| Redress | Correct service failures and respond to complaints. |
| Value for money | Provide services economically and efficiently. |
Application rule
If a scenario shows a failure, name the principle, quote the evidence, then state what the organisation should do differently.
7.5Codes: ethics = WHY, conduct = WHATWhat a code covers and BLAST-C for making it work.
A code of ethics states broad principles and values used to make decisions. A code of conduct converts expectations into specific rules about what employees may or may not do. Many organisations combine both in one document.
| Issue area | What a code should address |
|---|---|
| Misconduct / equality | Sexual harassment; discrimination. |
| Dishonesty | Bribery; corruption; fraud. |
| Confidentiality & conflicts | Protect confidential information; disclose and manage conflicts of interest. |
| Information & gifts | Insider trading; acceptance of gifts or entertainment. |
| Resources & rights | Intellectual property; company resources; legitimate privacy. |
| Outside work & reporting | Rules for outside jobs/businesses; safe whistleblowing/reporting channels. |
- B — Buy-in: involve staff and build ownership.
- L — Lead by example: managers must model the expected conduct.
- A — Accessible: clear language and easy access.
- S — Sessions: training, discussion and practical examples.
- T — Technical accuracy: keep the code correct, current and proofread.
- C — Consequences: fair and consistent enforcement.
7.6Unethical practices and their implicationsPractice → consequence for the business.
| Unethical practice | Possible business implication |
|---|---|
| Fraud / corruption | Financial loss, dismissal, prosecution and loss of trust. |
| Discrimination / harassment | Low morale, grievances, staff turnover and possible legal action. |
| Misuse of information | Privacy breaches, competitive harm and legal/reputational consequences. |
| Unfair treatment | Conflict, damaged stakeholder relationships and lower productivity. |
Wider organisational consequences can include mistrust, court/criminal consequences, reputational damage, fines/compensation, reduced investor confidence/share value and increased regulation or oversight.
SEELCorporate governanceDirection, control and accountability — balancing SEEL.
Corporate governance is the system by which a business is directed, controlled and held accountable. It promotes responsible decision-making and considers more than short-term profit.
| SEEL area | What it means |
|---|---|
| Stakeholders | Consider shareholders, management, employees, customers, suppliers, government and the community. |
| Environment | Consider environmental impacts and responsible resource use. |
| Ethics | Promote responsible, transparent and accountable behaviour. |
| Legal requirements | Comply with applicable laws and requirements. |
Benefits: positive image/reputation; stronger stakeholder relationships; greater investor confidence and access to capital; improved customer satisfaction and market position.
High-priority application: ethical vs unethical
Classify the conduct, then justify the judgement. Ethical conduct links to honesty, fairness, responsibility, transparency or stakeholder welfare. Unethical conduct links to deception, self-interest, harm, unfairness, corruption or failure to meet accepted standards.
Chapter 8 · Teamwork & Conflict Management
Stages, synergy, Belbin roles, conflict choices and the management of pressure and change.
8.0Key terminologyFormal/informal teams, synergy, dynamics, conflict types, social loafing.
| Term | Meaning |
|---|---|
| Formal team | A team deliberately created to achieve an organisational goal or perform a defined task. |
| Informal team | A group that develops naturally through friendship, common interests or social support. |
| Team synergy | The combined result is greater than the sum of individual efforts: 1 + 1 > 2. |
| Team dynamics | The patterns of roles, relationships, communication and behaviour within a team. |
| Role clarity | Members understand their duties, rights and responsibilities. |
| Functional conflict | Managed disagreement that improves ideas, decisions or problem-solving. |
| Dysfunctional conflict | Harmful disagreement that lowers morale/productivity and damages relationships. |
| Social loafing | A person contributes less effort because responsibility is shared by the group. |
| Crisis management | Responding constructively to a serious or overwhelming problem. |
| Change management | Helping people and the organisation adapt effectively to change. |
8.1Successful teams and synergyRole clarity, shared goal, trust and communication.
Strong teams have role clarity, a shared goal, balanced contributions, commitment, trust and communication. Synergy occurs when coordinated strengths make the team result better than isolated individual efforts.
FSNPAStages of team developmentForming · Storming · Norming · Performing · Adjourning.
| Stage | What happens | Leader response |
|---|---|---|
| Forming — FIND | Members meet, learn the task and may be polite/uncertain; roles are often unclear. | Clarify goals, roles and expectations. |
| Storming — FIGHT | Differences, competition, resistance and power struggles create tension. | Facilitate discussion, manage disagreement fairly, refocus on the goal. |
| Norming — FIT | Shared rules, trust, cooperation and accountability develop. | Strengthen routines and shared responsibility. |
| Performing — FLY | Members solve problems and work productively toward results with less supervision. | Delegate, support and monitor. |
| Adjourning — FINISH | The task ends; members reflect, recognise contributions and separate/move on. | Review learning and provide closure. |
3×3Belbin-style nine-role modelThinking, task/action and people roles — a balanced team.
A balanced team combines thinking, execution and people skills. In application questions, identify the role from the behaviour and then explain how complementary roles improve team success.
| Role group | Belbin role | Contribution |
|---|---|---|
| Thinking | Evaluator / Monitor-Evaluator | Analyses options, judges ideas objectively and thinks strategically. |
| Thinking | Specialist | Provides focused technical knowledge or a scarce skill. |
| Thinking | Plant | Generates imaginative ideas and creative solutions. |
| Task / action | Shaper | Challenges the team, creates urgency and drives progress through obstacles. |
| Task / action | Implementer | Turns ideas and decisions into practical, disciplined action. |
| Task / action | Finisher / Completer-Finisher | Checks detail, finds errors/omissions and ensures completion to standard/on time. |
| People | Resource Investigator | Networks and finds useful external contacts, resources and opportunities. |
| People | Teamworker | Listens, supports colleagues and helps maintain harmony. |
| People | Co-ordinator | Clarifies goals, delegates responsibilities and helps decisions happen. |
8.5Conflict: meaning, causes and effects2C · 3R · 4P · S causes, plus functional vs dysfunctional effects.
Conflict is a disagreement between people or groups whose goals, values, perceptions, needs or interests differ. The management goal is to use constructive disagreement while preventing harmful escalation.
| Cause cue | Common workplace causes |
|---|---|
| 2C | Communication problems; Cultural differences. |
| 3R | Resources; Rules; Roles/responsibilities. |
| 4P | Personality differences; Priorities; Performance problems; Power struggles. |
| S | Stereotyping or prejudice. |
| Functional conflict — positives | Dysfunctional conflict — negatives |
|---|---|
| New ideas/improved procedures; underlying problems exposed; better communication; positive change; healthy competition can strengthen group identity. | Focus shifts to winning arguments; morale/productivity fall; time/resources are wasted; hostility and cohesion problems grow; customer confidence/brand image may be damaged. |
8.6Conflict-management approachesCollaborate, compromise, accommodate, avoid, compete — and why.
| Approach | Best fit |
|---|---|
| Collaborate / problem-solve | Both the issue and the relationship matter; seek a high-quality win-win / lasting solution. |
| Compromise | Both sides give up something to reach a workable middle ground. |
| Accommodate | Give way when the issue matters more to the other party or preserving harmony is the priority. |
| Avoid / withdraw | Use when the issue is minor, emotions need to cool, or more information is needed. |
| Compete / force | Use authority when urgent action or enforcement of a critical rule is necessary. |
Justify the approach
A correct label without a reason may not earn full application marks. Link your choice to urgency, the importance of the relationship, the importance of the issue, or the need for a lasting solution.
8.7Stress, time, crisis and change managementCARE · START · Type A/B · WHY–WIN–HELP.
| Area | What to know |
|---|---|
| CARE — stress | Communicate workload/capacity; Avoid overload/set boundaries; Rest and relax; Eat well and exercise. |
| START — time/task control | Schedule; Tackle priorities; Act now; Reduce big jobs into smaller steps; Timely deadlines/milestones. |
| Type A | More driven, competitive, time-conscious/highly strung; may experience pressure more intensely. |
| Type B | More relaxed and laid-back. |
| Crisis | Prepare; act early; ask for help; break the problem into manageable steps; prioritise the most important tasks. |
| Change — WHY–WIN–HELP | Explain why change is necessary; identify positive opportunities; provide/seek help, information, training and support; allow adjustment time. |
Chapter 9 · Public Relations
Stakeholders, communication methods, the RACE process, consistent messaging and ethics.
9.0Key terminologyPublics, internal marketing, earned media, IMC and CSR.
| Term | Meaning |
|---|---|
| Public relations (PR) | Planned management of communication and relationships between a business and its publics/stakeholders. |
| Public / stakeholder | A person or group that can affect, or is affected by, the business. |
| Internal public | A stakeholder within or closely connected to the organisation, e.g. employees, managers, owners/shareholders. |
| External public | A stakeholder outside the organisation, e.g. customers, suppliers, government, community and media. |
| Internal marketing | Treating employees as internal customers so they understand/support the organisation and brand promise. |
| Brand ambassador | A person whose behaviour and communication influence perceptions of the organisation/brand. |
| Earned media | Publicity/coverage gained through media interest rather than purchasing advertising space. |
| Integrated marketing communication | Co-ordinating communication tools so the organisation speaks with a clear, consistent voice. |
| Corporate social responsibility (CSR) | Responsible actions that consider social/community/environmental impacts. |
CORERole and purpose of PR + conditions for successPR = CORE; conditions = PDM–TPI.
- C — Communication: manage clear communication with stakeholders.
- O — Open channels: support genuine two-way communication and feedback.
- R — Reputation: build, protect and repair reputation where necessary.
- E — Early warning: identify issues and opportunities before they become serious.
| Condition | Meaning |
|---|---|
| Planned | Communication should be systematic and researched. |
| Deliberate | Communication is intentional and carries a specific message. |
| Management function | PR should be part of strategic planning and help management solve problems. |
| Two-way communication | The business must listen and respond, not only broadcast. |
| Promote performance | Policies and performance must be communicated and understood. |
| Interest of the public | Activities should recognise mutual benefit for the business and its publics. |
9.3Stakeholders and their expectationsInternal vs external publics and what each one wants.
| Stakeholder | Type | Typical expectation |
|---|---|---|
| Employees | Internal | Fair treatment, safety, communication, development and reasonable job security. |
| Owners / shareholders | Internal | Responsible management, sustainable returns and accurate/timely information. |
| Customers | External | Value, quality, safety, honest information and responsive service. |
| Suppliers | External | Fair terms, reliable orders and timely payment. |
| Government / regulators | External | Legal compliance, taxes, reporting and responsible conduct. |
| Community | External | Social/environmental responsibility and constructive involvement. |
| Media | External | Accurate, timely information and credible access when issues arise. |
HEAR → ANSWER → TRUST
Listen to stakeholder needs and concerns → respond through appropriate communication and credible action → consistent listening and response build long-term trust.
9.4Internal marketing and communicationEmployees are internal customers — methods and suitable uses.
Find out what employees think, keep them informed and provide two-way channels between employees and management. Engaged employees are more likely to deliver the brand promise consistently.
| Internal method | Suitable use |
|---|---|
| Newsletters | Regular internal updates and recognition. |
| Fast, direct communication to employees. | |
| Web / intranet | Central information, policies and updates. |
| Staff representatives | A human two-way link between employees and management. |
| Meetings / briefings / induction | Clarification, training, alignment and feedback. |
| Surveys / suggestion systems | Collect employee views and identify concerns. |
9.5External PR methods and mediaRight message + right medium + right audience.
| Method / medium | Suitable use |
|---|---|
| Press / public media | Media relations, press releases and formal briefings. |
| Radio | Interviews, announcements and public-interest communication. |
| Events / sponsorship / community projects | Build relationships and demonstrate involvement. |
| Social media / website | Fast public updates, engagement and issue response. |
| Speeches / specialists / publicity activities | Presentations, expert comment and attention-generating communication. |
| Reports / brochures / exhibitions | Detailed information, performance, governance or stakeholder communication. |
Selection rule: consider reach, speed, credibility, level of detail and whether the target audience can access the channel.
RACEThe PR processResearch → Action → Communication → Evaluation.
| Stage | What happens |
|---|---|
| R — Research | Find out what is happening; identify the problem, stakeholder needs, opinions and relevant facts. |
| A — Action | Set objectives; identify audiences; develop messages; choose suitable methods/media; plan what will be done. |
| C — Communication | Implement the plan using appropriate media and consistent, ethical messages. |
| E — Evaluation | Measure responses/results, compare them with objectives and improve the plan. |
Important correction
There is ONE RACE model. A six-step practical scaffold may unpack Action into objectives, audiences and message/media, but it is not a second theory or a different PR process.
9.7PR vs marketing, integrated communication and ethicsONE VOICE + LSR; do good → tell true → build trust.
| Area | Main focus |
|---|---|
| Public relations | Relationships, stakeholder communication, reputation and organisational image. |
| Marketing | Customers, the marketing mix, products/services, demand and sales. |
| Connection | Messages must be consistent; credible PR supports marketing and good marketing performance can strengthen reputation. |
ONE VOICE + LSR
Integrated marketing communication coordinates tools so the organisation communicates consistently. L = Launch products/services; S = Sell to the chosen segment; R = Reinforce the image/brand message.
PR + ethics / CSR
Do good → tell true → build trust. PR cannot sustainably repair a reputation while the underlying behaviour remains unethical. PR is not paid advertising: it often uses earned media, events, owned channels and stakeholder relationships.
Chapter 10 · Finance Function
Financial concepts, calculations, feasibility, investment decisions and insurance.
10.0Key terminology — statements and foundationsCapital, revenue, cash flow, the two statements, assets and liabilities.
| Term | Meaning |
|---|---|
| Capital | Money or assets invested to establish and operate a business. |
| Revenue | Income earned from sales: selling price per unit × quantity sold. |
| Cost | The value of resources used or expenses incurred to operate or produce. |
| Profit / loss | Total revenue − total cost. A negative result is a loss. |
| Cash flow | Movement of actual cash/cash-equivalents into and out of the business. |
| Statement of Comprehensive Income | Shows income, expenses and profit/loss over a period. Older name: Income Statement. |
| Statement of Financial Position | Shows assets, owner's equity and liabilities at a point in time. Older name: Balance Sheet. |
| Asset | A resource controlled by the business. |
| Owner's equity / own capital | The owner's residual interest or money/value contributed by the owner. |
| Liability | An amount owed to an outside party. |
| Current liability | Normally due within 12 months, e.g. creditors or bank overdraft. |
| Non-current liability | Repayable over more than 12 months, e.g. mortgage bond or long-term loan. |
Profit ≠ cash
A business can record revenue/profit before debtors actually pay, and can receive cash from owner capital, loans or asset sales without that cash being operating profit.
Accounting position
Assets = Owner's Equity + Liabilities. The Statement of Financial Position is measured at a point in time; the Statement of Comprehensive Income measures performance over a period.
RCosts, revenue, profit and break-evenAll the formulas plus a worked break-even example.
| Term | Meaning / formula |
|---|---|
| Fixed cost (FC) | Remains relatively constant within the relevant range despite changes in output; e.g. rent. |
| Variable cost | Changes as output changes; e.g. direct materials or packaging. |
| Overhead cost | Supports operations but is not directly traced to one specific unit of output. |
| Total variable cost (TVC) | Variable cost per unit × units produced/sold. |
| Total cost (TC) | Fixed costs + total variable costs. |
| Total revenue (TR) | Selling price per unit × quantity sold. |
| Contribution per unit | Selling price per unit − variable cost per unit. |
| Break-even point | Output/sales level where total revenue = total cost and profit = zero. |
| Safety margin | Actual/expected output − break-even output; the buffer before the business reaches a loss. |
- Total variable cost = variable cost per unit × quantity.
- Total cost = fixed costs + total variable costs.
- Total revenue = selling price per unit × quantity sold.
- Profit / loss = total revenue − total cost.
- Contribution per unit = selling price per unit − variable cost per unit.
- Break-even units = fixed costs ÷ contribution per unit.
- Safety margin = actual/expected output − break-even output.
Worked break-even example
Fixed costs = R60 000; selling price = R250; variable cost = R150. Contribution = R100. Break-even = R60 000 ÷ R100 = 600 units. At 600 units revenue equals cost; below 600 units there is a loss, above it a profit, assuming the figures stay constant.
10.2Feasibility study — test before you investWHAT? · WHO? · WILL IT WORK?
A feasibility study assesses the potential of a new business or project idea before large amounts of time and money are committed and before the business plan is developed. It supports a go / revise / delay / reject decision.
| Step | Questions to investigate |
|---|---|
| WHAT? — describe the idea | Offering; make or buy; IP/patent protection; suppliers; distribution; how the offering differs from competitors. |
| WHO? — describe the market | Target market/demand; market capacity; market growth; price sensitivity; competitors and their strengths/weaknesses. |
| WILL IT WORK? — practical viability | Capital required and sources; premises/location; equipment/technology; people/skills; operations/suppliers; legal requirements and other constraints. |
A thorough feasibility decision uses realistic assumptions about demand, competition, costs, staffing, funding, cash flow, risks, revenue, supply availability and break-even.
10.3Money management — USE → KEEP → GROWAllocate, control and invest surplus funds.
- USE — allocate money to current operations and productive assets.
- KEEP — control spending and debt, prevent waste, maintain records and protect reserves.
- GROW — invest surplus funds to generate future income or capital growth.
- Use budgets, cash-flow forecasts, internal controls and regular review.
- Maintain enough working capital/liquidity to pay short-term obligations.
ROIInvestment options: income, capital growth and ROIFLOW vs GROW, realised vs unrealised, and due diligence.
| Investment term | Meaning |
|---|---|
| Recurring / investment income — FLOW | Money received while the investment is held: property rent; bank/money-market interest; dividends where applicable. |
| Capital growth — GROW | An increase in the underlying value of an asset/investment while it is held. |
| Unrealised capital growth | The asset has increased in value but has not yet been sold. |
| Realised capital gain | The asset is sold for more than its purchase price; the gain has been realised on disposal. |
| Capital loss | The asset is sold for less than its purchase price or its market value falls. |
| ROI | Additional money generated ÷ original investment × 100; use the percentage to compare alternatives in context. |
Monthly income example
A property earning R9 000 rent per month produces R108 000 rental income per year — that stream is investment income. If a property bought for R1 200 000 rises to R1 350 000 while still owned, the R150 000 increase is unrealised capital growth; it becomes a realised capital gain only if the property is sold above its purchase price.
| Factor | What to consider |
|---|---|
| Industry | Trends, current affairs, expected demand and industry conditions. |
| Brand strength | Customer/public support and strength of the business/product brand. |
| Management team | Experience, competence, ethics and confidence in the business. |
| Liquidity | How easily the investor can exit the investment and get the money back. |
| Due-diligence check | What to do |
|---|---|
| Books | Compare financial statements and financial performance. |
| Technology | Check whether special technology is used and whether it adds value. |
| Lease | Inspect lease agreements where premises are rented. |
| Stock | Check condition and value; exclude obsolete/damaged items. |
| Equipment | Have a knowledgeable person check for faults, wear and tear. |
| Legal | Check licences, permits and zoning requirements. |
When comparing investments also consider expected return, risk, liquidity, time horizon, inflation, tax and diversification. Do not assume the highest percentage return is automatically best for every investor.
10.5Insurance — risk → premium → transferWhat each cover protects, and the key distinctions.
Insurance transfers specified financial risks from the business to an insurer in exchange for a premium. It reduces the financial impact of covered events; it does not remove the need for prevention and risk controls.
| Insurance / risk area | What it protects |
|---|---|
| Building / property insurance | Covers insured structural/property damage from specified risks, including fire and other listed events, subject to policy wording. |
| Business interruption insurance | May cover specified lost revenue and continuing costs when an insured event prevents/reduces normal operations. |
| Fidelity insurance | Covers specified financial losses caused by theft or dishonesty by employees. |
| Public liability insurance | Covers specified legal liability when members of the public suffer injury or property damage connected with the business. |
| Vehicle insurance | Covers business vehicles against selected risks; cover may be comprehensive or more limited. |
| Theft / burglary / robbery cover | Protects relevant property/inventory against specified criminal losses; accurate stock/POS controls remain important. |
| Bad-debt insurance | Can cover specified losses when insured customers default; use credit checks and credit limits to control risk. |
Key distinctions
Fire is treated as a specified building/property risk in the verified V2 source, not a separate insurance category. Burglary usually involves unlawful entry to steal; robbery involves taking property through force or threat.
10.6Additional finance terminologyPremium, gearing, working capital, capital sources and the financing rule.
| Term | Meaning / example |
|---|---|
| Premium | The amount paid to an insurer for accepting specified risk. |
| Credit limit | The maximum amount a customer may buy on credit. |
| Bad debt | An amount owed by a customer that cannot be collected and must be written off. |
| Gearing | The relationship between own capital and borrowed capital. |
| Own capital / owner's equity | Money/value contributed by the owner to finance the business. |
| Working capital | Short-term funds/resources used to support day-to-day operations. |
| Working-capital sources | Bank overdraft; factoring of debtors; bank acceptances. |
| Fixed / long-term capital | Finance used for longer-term/fixed assets and long-term needs. |
| Long-term capital sources | Sale of shares; retained income; long-term loans secured by a bond. |
| Current assets | Cash, debtors/accounts receivable and inventory/stock. |
| Sound financing rule | Finance long-term/fixed assets with appropriate long-term funds rather than relying on short-term finance. |
| Life assurance | Pays the policy benefit specified on death; do not confuse it with property-loss indemnity insurance. |
Final-night revision
Rapid checklist, traps to avoid, memory chains and the final answer habit.
⚡Final-night rapid revisionIf time is limited, make sure you can do all of this without notes.
- Ch 7: define ethics, professionalism and professional behaviour; distinguish and apply PCUN; justify ethical vs unethical conduct; explain code of ethics vs code of conduct; explain consequences of unethical practice; define/apply corporate governance; recognise the eight Batho Pele principles.
- Ch 8: place FSNPA in order; explain synergy; attach all nine Belbin roles to behaviours; explain how complementary roles improve success; classify functional vs dysfunctional conflict; select and justify a conflict-management approach; give stress/crisis/change techniques.
- Ch 9: define PR; classify stakeholders and state expectations; explain internal marketing; choose a suitable PR medium and justify it; write RACE in the correct order; distinguish PR from marketing; explain why ethical behaviour and consistent communication protect reputation.
- Ch 10: distinguish profit from cash flow and the two financial statements; know all formulas; interpret break-even and safety margin; explain WHAT–WHO–WILL IT WORK; distinguish recurring investment income from capital growth/gains; use ROI; apply Industry–Brand–Management–Liquidity; match insurance types to risks; know gearing, premium, credit limit, bad debt, working capital and current assets.
⚠Common traps to avoidThe mistakes that cost the most marks.
- Do not call every ethical decision “utilitarian”. Look for the specific clue: rule/duty, result, greatest good for most people, or story/context.
- Do not merely name a Belbin role. Explain the behaviour and, when asked, how the role complements other roles.
- Do not treat every disagreement as dysfunctional. Functional conflict can improve ideas and decisions.
- Do not use a conflict approach without linking it to urgency, relationship and issue importance.
- Do not confuse PR with advertising or marketing.
- RACE is Research → Action → Communication → Evaluation — not two models.
- Profit is not the same as cash flow.
- Total cost = fixed costs + TOTAL variable costs, not fixed cost + variable cost per unit.
- At break-even, profit is zero because total revenue = total cost.
- Capital growth is not necessarily a realised capital gain.
- Insurance reduces financial impact; it does not prevent the risk event.
🔗One-page memory chainsStudy aid only — one chain per chapter.
| Chapter | Memory chain |
|---|---|
| Ch 7 | MOVV → HAD → PCUN (+VD) → KSG / RAAP / LGP → Batho Pele → ETHICS WHY / CONDUCT WHAT → BLAST-C → unethical implications → governance SEEL. |
| Ch 8 | FORMAL/INFORMAL → SYNERGY → FSNPA → Belbin 3×3 → 2C–3R–4P–S causes → approaches → CARE / START → Type A/B → crisis → WHY–WIN–HELP. |
| Ch 9 | PR CORE → PDM–TPI → internal/external stakeholders → internal marketing → media → RACE → PR vs marketing → ONE VOICE + LSR → DO GOOD / TELL TRUE / BUILD TRUST. |
| Ch 10 | PROFIT ≠ CASH → A=OE+L → fixed/variable/overhead → TR/TC/profit → contribution → break-even → safety margin → WHAT/WHO/WILL IT WORK → USE/KEEP/GROW → FLOW/GROW/ROI → Industry/Brand/Management/Liquidity → due diligence → insurance → finance terms. |
✓Self-check before you stop revisingTick every line before you close the book.
- I can DEFINE the main terminology without using the word itself in the definition.
- I can IDENTIFY concepts from unfamiliar scenarios and quote/use evidence.
- I can DISTINGUISH similar concepts by stating a clear point of difference.
- I can JUSTIFY ethical/unethical judgements and conflict/investment choices.
- I can attach each Belbin role to the correct contribution and explain a successful combination.
- I can APPLY Batho Pele principles to a public-service scenario.
- I can distinguish investment income, capital growth, unrealised growth and realised capital gain.
- I know all Finance formulas and can show formula → substitution → answer → interpretation.
- I have revised the Additional Activities in the Consumo textbook, as required by the demarcation.
Final answer habit
For application questions: I–E–E. For calculations: formula → substitution → answer → unit → interpretation. For “justify”: give a reason that directly supports the decision.